Bachelor of Marketing ManagementAdd to shortlist
Business & Economics
Marketing
Bachelor of Marketing Management
4 years
€1906 pa
Programme profile
International Marketing Management teaches you the ins and outs of doing international business in Europe, America or Asia. You carry out research to find out whether a product could be a success abroad. You study foreign markets, cultural differences and the competition.You develop market strategies, conduct negotiations, know the legal pitfalls and are well-versed in financial matters.
Marketeers are creative, analytical and curious about the world around them. You are trained to work in a commercial environment where you are expected to come up with creative marketing solutions. This programme prepares you for that dynamic environment.
Programme content
Year 1: Marketing; Study Coaching; Business Administration; Business Economics; Economics & Law; Communication Skills; Research Skills; Communication & Media; International Marketing; Commercial Accountability; International Project; Business Project
Year 2: you will learn about: Applied Marketing Management, Sales, Market Research, Personal Business Skills, Export Management, and you will study an extra foreign language.You"ll also do an internship at an international oriented organisation in or outside the netherlands.
Year 3: you go abroad to study at a partner university for one semester. In the second semester you will deal with subjects such as Product Innovation, Branding, International Law, Market Entry Strategy and Logistics.
Year 4: you choose a minor , for example International Business Skills, International Advertising, Leadership or Doing business in China. In the final semester you will do an internship in an internationally operating business, which will be rounded off with your Bachelor"s Thesis
Progression
The university offers a related Masters programmes,taught through English, in the following area:
Business Studies [Innovation in European Business]
[in association with University College Cork]
Entry Requirements
3 A-levels (grades between A and E) + 3 GCSE (grades between A and C), including Maths
Leaving Certificate showing at least 6 subjects of which at least 2 are Higher Level subjects (at least Grade C3) Subjects to include Maths
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01 October
01 April
Eunicas will assist you to apply through Studielink.
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